loading1
loading2
alt

Why do we brand?

category

Art branding Inspiration

author

Ashleigh

Brands are everywhere, surrounding us from the moment we enter the world. Majority of people cannot escape the presence of branding, be it a product, service or a person.

 

A brand is not a product’s aesthetics, their identity, their advertising campaigns or their visual identity. A brand is the personality that the product/service delivers, it is surety, desire, familiarity, accomplishment, progression – everything that allows for the product to evolve from an inanimate object into a relatable ideal.

 

“When people use your brand as a verb, that is remarkable.” – Meg Whitman, CEO, Hewlett-Packard Company, L.P. This is visible in brands such as Google “Google it”, Skype “Skype your family”, Photoshop “Photoshop that picture.” A brand can only exist if it is created and evolved in the mind of a consumer. A product/service can only do so much, but it is only once the consumer can develop a connection, that a brand is born.

The most powerful brands are those which connect with a consumer on a personal level. The brands seen as most successful, are those that create a strong atmosphere of nostalgia and familiarity.
A brand is that which is created by the consumer, when a product or service turns into something greater, into an experience. A strong brand is that which is relatable to its environment, that which offers a sense of commitment and trust.

The branding of a product is one which is born out of passion, it is the ethos and philosophy of the company and it is that which connects the consumer to the product.

Leave a comment

COMMENTS (4)

  • Durim

    July 21, 2015 , 2:56 pm / reply

    my first comment
    • reply

      July 21, 2015 , 2:57 pm / reply

      reply to Durim's comment
      • admin

        July 24, 2015 , 3:42 pm / reply

        Well that's good :)
  • Durim

    July 21, 2015 , 2:58 pm / reply

    test comment